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Coverlay Performance Catalogs
Coverlay Manufacturing, Inc. originated in Denver, Colorado in 1982 and incorporated as Import Auto Products, Ltd., a Colorado corporation. Our original purpose, at the time of incorporation, was to import aftermarket auto body parts from Taiwan and Italy and sell them to body shops in the Denver area. In the spring of 1982, we attended a trade show seeking new suppliers. At that show we discovered a formed plastic dash cover for the Datsun 240Z. We purchased a few for resale. The typical response was "That's great! Do you have a dash cover for my vehicle?" Being confident and ambitious we declared "Those dash covers can't be hard to make - bet we can do it". Six months later, we had the first dash cover we could sell. In November 1983, we attended the Specialty Equipment Manufacturers Association (SEMA) Trade Show in Las Vegas as an exhibitor. We proudly displayed our first twelve dash covers and we were overwhelmed by the response from the automotive industry. In 1992, after battling lost production from snow days, needing more space and a centralized location for shipping purposes, Import Auto Products, Ltd. moved to its present location in San Angelo, Texas. Since our trademark Coverlay became recognized throughout the automotive industry, we officially changed our name to Coverlay Manufacturing, Inc. in 1994. Our mission is to supply the consumer with a quality product at the lowest possible price.